Driving Event Registrations for Black Women Talk Tech

The Roadmap to Billions conference, organized by Black Women Talk Tech (BWTT), had ambitious goals:

• Attract a substantial number of attendees to Roadmap to Billions
• Boost BWTT’s digital presence and social media following

BWTT wanted to position the Roadmap to Billions as a must-attend conference for Black female entrepreneurs and innovators.

With the Roadmap to Billions conference on the horizon, we built a multichannel marketing strategy to meet and exceed BWTT’s objectives. Our approach included:

• Email Marketing: Engaged past attendees and BWTT followers through informative, relevant updates. But instead of using the newsletter solely to promote the conference, we included relevant information about open roles, events, fundraising opportunities, and more. The goal: Turn the newsletter into a central hub for Black female entrepreneurs.
• Social Media Strategy & Management: For a curated event like this one, compelling social & digital content was crucial.
• Event Marketing: Hosted and facilitated live conversations through Instagram Live, Twitter Spaces, Zoom, and LinkedIn to keep our audience engaged.
• Company Rebrand & Website Redesign: Launched a comprehensive new brand identity and website
• Paid Advertising: Launched a holistic paid strategy across Instagram, LinkedIn, and Facebook

Our strategy: Develop the company's thought leadership, showcase a deep understanding of our audience's pain points & challenges, and position Roadmap to Billions as both a solution and the conference you don't want to miss.