Aion

About the Brand

Aion is a B2B fintech startup revolutionizing business finance management. Their comprehensive platform simplifies financial operations for business owners by combining and streamlining essential tools, offering a seamless way to manage finances in one place.

Objective

To build brand trust, drive awareness, and acquire high-quality customers. Competing in a crowded industry dominated by well-funded giants, they required a fresh, targeted approach to:

• Boost brand visibility among decision-makers and champions
• Drive organic traffic to their platform
• Acquire new customers cost-effectively

To meet Aion’s ambitious growth goals, we developed a multichannel strategy with influencer marketing at its core, supported by content marketing, partnerships, and organic growth efforts:

1. Influencer Marketing
   • We activated a group of 40+ fintech influencers across LinkedIn, Twitter, and niche YouTube channels (business consultants, finance experts, startup founders. and more)
   • Campaign highlights:
     • Influencers shared in-depth testimonials, reviews, and how-to content
     • UGC (user-generated content) was repurposed for Aion’s social channels, email campaigns, and website
2. Content Marketing & SEO Strategy
   • We conducted a comprehensive content audit and keyword research to identify high-value opportunities
   • Created monthly blog content and in-depth guides on topics like financial updates & trends, financial planning, and cash flow optimization
   • Built topically-relevant backlinks to boost domain authority and organic rankings
3. Strategic Brand Partnerships
   • Partnered with complementary brands in the fintech space to boost Aion’s credibility and reach new audiences
   • Co-created assets (whitepapers, webinars, joint guides, etc) that highlighted Aion’s value as part of a broader ecosystem
   • Facilitated podcast guest swaps and cross-promotional content to leverage each partner’s audience
4. Social Media & Thought Leadership
   • Supported influencers by amplifying their posts across LinkedIn and Twitter
   • Positioned Aion as a thought & industry leader through customer case studies, email newsletters, and audience-first assets

Results

• Organic Traffic: +170% increase within 6 months
• Social Media: +125%, with increased LinkedIn engagement
• Influencers: Drove 45% of new leads (average engagement rate: 6.3% per post)
• Cost Per Acquisition: -30%