Scaling a Business Coaching Platform

Objective

This end-to-end business training and executive coaching platform had a hefty goal: Become the go-to resource for entrepreneurs and small business owners seeking expert-led coaching, mentorship, digital courses, and live events.

They needed a marketing strategy that would drive brand awareness, qualified leads, and direct sales, all while positioning them as an industry leader in business education.

We built and executed a full-scale influencer and event-driven marketing strategy designed to connect with SMB owners and solopreneurs at every stage of their journey. Here’s how we delivered:

1. Influencer Marketing
   
   • We developed, launched, and scaled an influencer & affiliate program featuring a mix of business coaches, startup advisors, and financial experts to drive awareness, credibility, and signups
   • Sourced, negotiated, and managed influencer relationships across LinkedIn, YouTube, and Instagram
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2. Content & Thought Leadership
   • Partnered with influencers, business leaders, and startup founders to co-create high-value content
   • Built a serialized content series featuring expert AMAs, startup case studies, and actionable business frameworks to nurture engagement and credibility
   • We leveraged the brand’s existing blog and email newsletter to distribute content that converted attention into leads and course signups
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3. Live & Digital Event Strategy
   • Alongside the team, we produced a multi-city event series featuring fireside chats, panels, and networking mixers designed to help small business owners connect with peers and industry leaders.
   • We sourced, secured, and managed high-profile speakers, focused on providing actionable, high-level takeaways for attendees
   • Created a content amplification strategy to repurpose event highlights into short-form video content and post-event playbooks
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Results

• $2.3M in directly attributed pipeline
• 250% increase in brand mentions & organic conversations
• 70% lower CAC compared to paid media campaigns
• 3 sold-out IRL events