Elevating a Premium CBD Wellness Brand
Objective
A newly launched wellness brand specializing in plant-based formulations wanted to carve out a space in the competitive health and beauty industry. Their products—ranging from consumables to skincare—were intentionally crafted using whole-plant hemp extracts rich in cannabinoids and terpenes, designed to support both mind and body.
While they had a strong product and a clear brand vision, they needed to build awareness, establish credibility, and drive initial traction.
We built and executed a multi-channel marketing strategy designed to drive awareness, trust, and conversions for a new wellness brand. Here's what we did:
- Influencer Marketing
- Developed, launched, and scaled an influencer program featuring wellness experts, skincare professionals, and lifestyle creators to build credibility and introduce the brand
- Sourced, negotiated, and managed Instagram influencer partnerships
- Activated a mix of macro and micro-influencers
- Local Pop-Ups & Experiential Marketing
- We designed, planned, and executed a series of IRL activations across Texas and California, bringing the brand directly to high-intent consumers.
- Partnered with wellness studios, boutique retailers, and local events to integrate the brand into trusted community spaces
- Built an opt-in list for post-event engagement through SMS and email marketing.
- Paid Social Strategy
- Developed a paid media strategy leveraging branded photography, videography, and influencer content
- Launched and optimized conversion-driven paid social campaigns to drive first-time customers
- Implemented a full-funnel approach to nurture audiences from initial awareness to conversion
Results
- $3,220,000 in direct revenue generated from influencer-driven sales, paid media, and pop-up activations
- 12,800+ new customers acquired across all channels, with 2,000+ from IRL pop-ups alone
- 5.8M+ total reach across influencer content and paid social
- $575,000+ in earned media value
