fannipac
Objective
To boost revenue and brand awareness.
fannipac is a lifestyle brand dedicated to empowering people to live “a life of hands-free adventure.” With a focus on sustainability and functionality, their products inspire people to get outside, get active, and shop responsibly.
When fannipac first launched, their products generated a wave of excitement. But as the initial buzz faded, revenue stalled, and the brand struggled to maintain momentum. They needed a fresh marketing strategy to:
- Increase brand awareness
- Forge deeper connections with their target audience
- Build a community of loyal customers and raving fans
To reignite fannipac’s growth, we focused on influencer marketing, content creation, and organic social to connect with our target audience.
- Influencer Marketing
- We built a thriving program of 35+ influencers spanning nano, micro, and macro levels in lifestyle, fitness, and fashion categories
- Content Creation & Social Media
- The content produced by influencers was repurposed across fannipac’s social media channels, newsletters, and website to ensure consistent branding and maximum reach
- Brand Ambassador Program
- To further amplify fannipac’s presence, we launched a brand ambassador program that encouraged customer participation
- The program incentivized ambassadors to share user-generated content, participate in giveaways, and unlock exclusive discounts, turning loyal customers into advocates
Results
- Revenue: +800% in 3 months
- Organic Reach: 23M within the first 3 months
- Influencer Program: 35+ influencers, 100+ brand ambassadors actively producing UGC and spreading fannipac's name
