Filebase

Objective

To boost brand recognition, engage developer & Web3 communities, and expand its user base. Filebase needed a multi-pronged marketing approach to increase awareness and adoption of their platform among developers while showcasing the strength of their integrations with other Web3 technologies.

Filebase is the world’s first object storage platform powered by decentralized networks. They unify multiple networks under a single S3-compatible API to make decentralized storage accessible and easy to use.

We partnered with Filebase to build and execute a robust marketing strategy that highlighted their value to developers and enterprises alike. Here’s how we delivered:

1. Strategic Partnerships & Developer Competitions
   • We collaborated with Filebase and Akash Network to host a two-month-long hackathon that encouraged developers to create innovative dWeb applications using both platforms.
   • The competition offered $10,000 in $AKT tokens and $250 in free object storage as prizes, attracting 16 high-quality project submissions
2. Influencer Marketing Program
   • We designed an impactful influencer marketing program across Twitter, YouTube, and LinkedIn, activating influencers who were well-known within the Web3 and developer communities
   • By focusing on creators who had authentic connections with Filebase’s target audience, we drove organic conversations and increased platform awareness
3. Content Marketing Strategy
   • We co-created content with key partners, including tutorials, case studies, and technical guides that demonstrated Filebase’s unique value proposition
4. SEO & Paid Media Optimization
   • An aggressive SEO strategy was implemented to target high-intent keywords and improve Filebase’s search rankings
   • We optimized paid campaigns across social, search, and display networks to increase ROI and lower acquisition costs
5. Partner Marketing Program
   • We established over 15 partnerships within the Web3 and crypto ecosystem, collaborating with like-minded brands to amplify Filebase’s message and reach

Results

• Active Users: +300%
• MoM Traffic: +145%
• ROI: 10X