Footprint

About the Brand

Footprint is a global leader in sustainable and renewable packaging, committed to reducing plastic waste and its impact on the planet.

• Winners of the NextGen Cup Challenge by NextGen Consortium
• Selected as sustainability partner for Super Bowl LIV and “Ocean to Everglades” (O2E)
• Long-term partnership with the Phoenix Suns, Phoenix Mercury, and Real Mallorca
• Named to Fast Company’s ‘Brands That Matter'
• Named to FORTUNE's 2020 Change the World List
• Named to Fast Company's 'The World's 50 Most Innovative Companies of 2020'

Objective

To increase brand awareness & recognition, position themselves as thought leaders in the fight against single-use plastics, and become the go-to solution for businesses focused on sustainability.

For many, sustainable living may seem daunting. Footprint works to empower companies and consumers to ditch single-use plastics that harm people and the planet.

We developed a multichannel marketing program that focused on influencer marketing, community engagement, and content-driven paid strategies. Here's how we brought it to life:

1. Influencer Marketing
   • We partnered with influencers from the health, wellness, and sustainability spaces across LinkedIn, Instagram, and Twitter to amplify Footprint’s message and expand their reach.
   • Key influencer collaborations included:
     • Guinness World Record-holding endurance athlete Sarah Ferguson
     • Sea Turtle Biologist Christine Figgener
     • Disney Channel star Jackson Dollinger
     • Actor and producer Adrian Grenier
2. Strategic Partnerships
   • We established partnerships with leading organizations and thought leaders, such as:
     • Lonely Whale
     • Plastic Oceans International
3. SEO & Content Marketing
   • We dialed in their SEO and content strategy to increase organic traffic to Footprint’s website
4. Paid Ads Strategy
   • We built and executed a paid media strategy that spanned Instagram, Twitter, and LinkedIn

Results

• Reach: Over 10M impressions in 2 months
• Clickthrough Rate: +375%
• Paper Straws Sold: 500M