souk + SEPIA
Objective
souk + SEPIA’s goals were ambitious but clear:
- Create a diverse and authentic influencer program
- Drive growth and revenue in a crowded market
- Refine paid ad strategies to lower customer acquisition costs (CAC) and cost-per-click (CPC)
- Build a deeply engaged, multi-platform audience across TikTok, Instagram, and Pinterest
- Create a diverse and authentic influencer program to fuel awareness, engagement, and sales
The ultimate goal: Stop the scroll (on social, their website, or through influencer partnerships) and drive meaningful engagement that translated into real growth.
We leaned heavily on influencer marketing and a social-first strategy. Here’s how we turned vision into results:
- Influencer Marketing
- We built a thriving influencer and brand ambassador program with over 85 influencers across TikTok, Instagram, and Pinterest
- The program ranged from micro to macro influencers with strong connections to souk + SEPIA’s target audience
- Influencers created authentic UGC (user-generated content) that sparked engagement, and drove traffic to the brand’s website
- Social Media
- We developed a bold, multi-platform social strategy
- Paid Media Optimization
- We refined existing ad campaigns to significantly lower CPC and CAC, focusing on high-intent audiences across Instagram, Facebook, and TikTok
Results
- MoM Revenue: +333%, surpassing $1M in monthly sales
- Social Media Growth (Instagram, Pinterest, Facebook): +233%
- CAC, CPC: -85%, -75% (respectively)
